Plain Text Editor in Email Marketing!

We are pleased to announce the addition of a Plain Text editor for emails, expanding our editor options to three.

Why Plain Text?

Plain text emails offer a simple, personal approach similar to messages from your personal inbox. They focus on the message itself with minimal branding and design.

They have multiple use cases, some of them are –

  • Text-heavy communications where we are using big text snippets. This editor ensures symmetric readability across all devices.
  • Personalized emails like welcome emails or apology emails are still preferred to be direct and not design-heavy

What does metric say?

As per various research, the probability of a customer interacting with a plain text email is almost twice as much of a design-intensive email.

Benefits:

  • Simplicity: Easy to understand and use.
  • Personalization: Feels like a direct communication.
  • Compatibility: Fewer rendering issues across email clients. This looks great on any device

How to Use:

  1. Navigate to “Email Marketing” -> “Templates”.
  2. Click “New” and select “Blank Template”.
  3. Choose the Plain Text editor.
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  1. Compose your email and attach images as needed.
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  1. Click on the three dots to handle the settings, send test email or preview this email
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  1. Click on “Save template” to exist

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